Out of 10 million people that attempted to shop or purchase items via mobile commerce last year, almost 8.5 million of them had some type of problem during the transaction. A survey conducted last year by a leading market research firm, showed that mobile technology is woefully lacking, and businesses still need educated on mobile commerce platforms. Technology has created the illusion of a highly advanced civilization; that’s why most consumers have no patience or tolerance when it comes to glitches and poor performance with our electronic devices.…
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New survey shows QR code usage on the rise
A new survey released by MGH Modern Marketing, a full service marketing agency, shows that enthusiasm for QR codes is at an all time high. The codes have displayed their prowess at content distribution since they began seeing extensive use in the U.S. nearly two years ago. Originally developed in Japan, few thought the codes would catch on like they have. Thanks to the widespread use of mobile devices, the codes are now becoming a cornerstone of marketing. MGH’s survey shows that 70% of smart phone users have used, or…
Read MoreM-Commerce: The new look and feel of marketing today
Several retailers have given their opinion about what mobile commerce (m-commerce) should be like in the coming years. Everyone has agreed that the consumer will drive the demand for the type of services they want from a business. Surprisingly, many see social media playing a big part in m-commerce, and how the company incorporates that will have everything to do with their success or failure. Companies know that social media isn’t a fad; it has completely changed the way we do business and the way we communicate. In the same…
Read MoreWill it be a bumpy road for m-commerce?
Even though mobile technology is advancing rapidly, and Smartphone productions and sales are way up; there is something that isn’t quite right. While mobile commerce is booming, a recent study says it is leaving most users frustrated and disappointed with the whole process. The statistics show that mobile device use is growing at incredible speeds. The world wants to be mobile, and consumers are demanding to be provided with tools that allow them to do it. It’s more about the data, than the phone; people use their cell phones…
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