m-commerce popularity Archives

M-commerce used mostly for research not purchasing

02/20/201302/18/2013 Jennifer Goula

Adults in the United Kingdom use their mobile devices for research but use computers to buy. As a result of m-commerce security concerns, adults in the United Kingdom are still using their mobile devices to research products, but when it comes to making the actual purchase, they are still opting to use their desktops and laptops to buy the items that they choose. This is the case among one quarter of adults in the U.K., as they have yet to trust mobile. The study was conducted on behalf of BSS…

New report shows m-commerce sales to quadruple in 4 years

12/07/201112/07/2011 L. Green

A new report by eMarketer is showing that by the year 2015, sales in mobile commerce will increase by four times. According to Jeffrey Grau, principal analyst for the firm, there is no doubt that m-commerce is growing exceptionally rapidly, and that the mobile channel itself behaves as an overall e-commerce growth engine, “by converting potential brick-and-mortar sales to digital sales as consumers use their smartphones while shopping in-store.” The report showed that m-commerce sales this year will reach the $6.8 billion mark, as approximately 26.8 million mobile device users…