Report tracks growth of mobile commerce

mobile commerce trends

Consumers are becoming more invested in mobile commerce Monetate, a market research firm, has released a new report that highlights the growth of e-commerce and mobile shopping. Over the past few years, consumers have been growing more reliant on their mobile devices. Smartphones and tablets are being used for just about everything in a consumer’s daily life, including shopping. Mobile commerce has become quite attractive to many consumers as it represents a more convenient way to shop for and purchase products. Mobile traffic grows According to the report from Monetate,…

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M-commerce research from comScore reveals important consumer trends

technology news report statistics

The company is now offering a new unified view of smartphone and tablet shopping behaviors. comScore has just announced that it is now offering a new and unified view of the m-commerce and web use habits of consumers as they browse, research, and purchase over their mobile devices. The new Digital Analytix Multi-Platform has been designed to help to enhance revenue and brand loyalty. comScore Inc. has just launched this new Digital Analytix Multi-Platform, which is a web and mobile analytics system that reveals customer behaviors as these consumers alternate…

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M-commerce is receiving an important boost from mobile coupons

mobile marketing coupons - with QR code

This form of advertising is encouraging more people to look to their smartphones when they shop. In 2010, m-commerce made up only 3 percent of online shopping as a whole, but by the time the end of the 2012 holiday season arrived, that figure had spiked upward to reach 11 percent, which represented approximately $18 billion in consumer spending. Mobile merchandising trends are rapidly changing and consumers are catching on very rapidly. These new mobile marketing trends are starting to focus on bringing very practical and attractive elements to m-commerce.…

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M-commerce is greatly benefiting from the popularity of mobile coupons

mobile commerce shopping

These discount opportunities are driving consumers to use the channel on an increasing basis. There is no doubt that m-commerce is growing very quickly, as it represented 3 percent of online shopping in late 2010, and rose to 11 percent by the close of the holiday shopping season last year – according to comScore data. This means that it brought in $18.6 billion in consumer spending last year (excluding travel). Now, various techniques are being analyzed to understand what the main drivers of m-commerce truly are. Among them, mobile coupons…

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M-commerce typically happens in non-metropolitan areas

Ebay m-commerce News

A recent eBay marketplace study showed that half of mobile purchases occur outside metro centers. eBay has just released the results of one of its most recent surveys, which have indicated that 49 percent of m-commerce users – that is, about half of the people who participated in its study – are not from metropolitan areas. The survey involved the participation of 1,345 Indian people who are mobile users. This is the first study that eBay has conducted regarding the use of m-commerce in India. For the purposes of the…

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M-commerce at Barnes & Noble holds strong for four solid months

Barnes and Noble m-commerce

The company has shown an exemplary performance on the Keynote index. According to Keynote Systems, Barnes & Noble has shown an exceptionally strong performance over the last four months, and its success has continued into the most recent week of the m-commerce index. The retailer’s mobile website had an average load time of 4.76 seconds in the most recent week. The latest Mobile Commerce Performance Index from Keynote was for the week that ended on March 17. It showed that Barnes & Noble had made it to the very top…

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M-commerce will make up one quarter of online traffic in 2 years

india mobile commerce

Over one quarter of all online traffic will come from smartphones and tablets, says study. HomeShop 18, an online retail firm from India, has released its latest m-commerce predictions, which have stated that by the year 2015, 25 percent of the total online shopping traffic will come from consumers that are accessing sites through the use of their smartphones and tablets. They predict that it will take only until the end of that year for a quarter of all traffic to stem from those devices. According to Sundeep Malhotra, the…

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M-commerce has generated massive in-store retailer debate

m-commerce in store shopping

Shops are building a love/hate relationship with mobile device carrying consumers. The results from a recent ForeSee m-commerce study have helped to cast some light on the struggle that brick and mortar retailers have been facing, and has shown that while it may look like a curse at first glance, it could actually be a blessing in disguise. This recent customer satisfaction index that was conducted over the holiday season offered vital insight. This recent m-commerce knowledge could be used by retailers to gain a far clearer understanding of how…

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Mobile commerce study identifies companies that make consumers happiest

Mobile Commerce customer satisfaction

A ForeSee Results study has revealed the top 25 companies for smartphone shopping satisfaction. The results of a study that was performed throughout the entire holiday shopping season last year have just been revealed and have shown the dominant mobile commerce players in terms of customer satisfaction. Amazon took the lead, but not by a very big distance, as Apple was only slightly behind it. The ForeSee survey showed that Amazon provided the most customer satisfaction through its mobile commerce experience. In second place was Apple, which wasn’t much of…

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M-commerce isn’t entirely harmful to brick and mortar retailers

m-commerce colleget students

The results of a new study have shown that the impact on traditional shopping is not necessarily negative. A newly released report from the Pew Internet and American Life Project has shown that while m-commerce is taking off, it is not necessarily at the expense of brick and mortar retailers, as many shoppers are using the devices to help make purchasing decisions while in store. The report placed its primary focus on consumers who use the devices to inform themselves before purchasing. The type of behaviors that were found among…

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M-commerce performance from J.C. Penney reaches top 10 levels

m-commerce top 10

Keynote believes that a few simple steps could propel its successes even further upward. Over the last few weeks, J.C. Penney has been moving upward on the Keynote Mobile Commerce Performance Index, but it made a considerable leap in m-commerce performance success during the week that ended on January 27. In that week, it brought itself up by a striking five positions, to reach the No. 10 position. Earlier this month, the company had been in 21st place, which helps to illustrate the difference that has been made by the…

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