The company is now offering a new unified view of smartphone and tablet shopping behaviors. comScore has just announced that it is now offering a new and unified view of the m-commerce and web use habits of consumers as they browse, research, and purchase over their mobile devices. The new Digital Analytix Multi-Platform has been designed to help to enhance revenue and brand loyalty. comScore Inc. has just launched this new Digital Analytix Multi-Platform, which is a web and mobile analytics system that reveals customer behaviors as these consumers alternate…
Read MoreM-commerce research from comScore reveals important consumer trends
