Starbucks mobile loyalty apps lead the way as customer favorites

Starbucks Mobile Loyalty - Starbucks Coffee

Considering the success of the coffee chain’s applications and mobile payments, this is not surprising. Starbucks mobile loyalty has proven strong once again as the coffee chain’s apps win out as most popular among consumers. This, according to a recent survey by The Manifest. The survey examined consumer behavior and preferences when it comes to restaurant apps. The strength of the popularity of Starbucks mobile loyalty apps likely isn’t a surprise to many people. The company has long been considered to be the top success story when it comes to…

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Mobile shopping apps to play central role in holiday e-commerce this year

gifts holidays present mobile shopping apps

The 2017 holiday season will have many consumers looking to their smartphones for products they want. A recent comScore survey has shown that mobile shopping apps aren’t suffering the same pain as other types of application. A survey revealed that most smartphone users aren’t downloading any apps at all from one month to the next. The firm’s data revealed 51 percent of mobile phone users don’t download any new apps month to month. The same survey determined that mobile shopping apps are still being downloaded, even when pretty much every…

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M-commerce apps have second highest download growth rate

tablet m-commerce apps

Gaming applications have held onto the top spot, but shoppers are clearly showing their love of mobile. A recent StartApp report has shown that m-commerce apps are second only to gaming applications when it comes to download growth rate. Moreover, the report predicts that there remains a great deal of room for additional growth. This growth rate has particular potential in the areas of popular music, photo and entertainment apps. According to the StartApp data, gaming applications have been downloaded by 78 percent of global device users. Not far behind,…

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Some mobile shopping apps are striking a chord with Millennials

millenials mobile shopping apps

M-commerce is continuing to take off at a steady pace, but certain applications are doing better than others. When it comes to hunting for products online, m-commerce is exploding among Millennials, but there are certain mobile shopping apps that are attracting a lot more attention than others, and according to a recent Forbes report, the difference is a striking one. Over the next year, it was predicted that sales over mobile commerce would reach more than $280 billion. When compared to last year, the difference is massive, considering that the…

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Mobile commerce apps from iPhone are excelling over Android

Apple vs Android mobile marketing

This, according to the results of a panel that examined the usage of the applications on the devices. The outcome of a recent panel report on the use of mobile commerce apps has suggested that the experience provided by iPhone applications of this nature is far superior to that available to their Android device using counterparts. The report indicated that m-retailers generate far more income from Apple device users than from Android. iPhone currently leads the way, with quite a distance over Android smartphones, when it comes to both the…

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Mobile commerce picks up through apps in the first part of 2013

mobile commerce growth

New research has shown that the download of these applications has only picked up since the start of the year. Many people in the mobile commerce industry wondered whether the massive downloading trend that was experienced in the last quarter of 2014 would slow down or at least plateau with the start of the new year and the end of the holiday shopping season last year. The latest statistics are showing that the rate of growth hasn’t seen much of a slowing at all. Data that has been released by…

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Mcommerce purchases through apps make up less than 5 percent of online revenue

Mobile commerce shopping trends

A new report about the earnings from 2012 based on application use. If the results of a study published in a recent report are any indication, the expense related to mcommerce apps, which are becoming increasingly popular among retailers, may not be the best possible investment that these merchants can make as they take their first large steps into mobile. The study determined that these applications aren’t generating a large amount of revenue quite yet. The report was created and issued by Research 2 Guidance. It examined the data from…

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M-commerce trend for in-store apps is rapidly growing

m-commerce mobile apps

Mobile is playing an increasingly important role in shopping within brick and mortar locations. Though it has become very clear that m-commerce is growing in its importance among retail businesses, as many of the large players scramble to optimize their websites and provide apps that simplify the shopping experience, it is only now that trends are beginning to truly emerge. This is providing the type of guidance that businesses need to cater to what consumers expect of them. A mobile analytics company called Flurry has just released a report that…

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