Luxury brands use apps with mobile marketing to best appeal to wealthy American consumers

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Study shows richest American consumers want mobile marketing apps from their favorite luxury brands. A study performed by a partnership between the Luxury Institute – an independent and objective organization based in New York City – and Plastic Mobile – an award winning agency for mobile marketing – has shown that the most affluent consumers in the united States prefer to connect with their favorite luxury brands by way of a smartphone app. The results of the study were released in a report entitled “Mobile Apps And Commerce for Luxury…

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