Panasonic has announced that it will be using Aurasma, a prestigious augmented reality platform, in a new marketing campaign for the new Lumix G3 camera. The campaign, titled “Small Camera, Epic Shots,” will be completely based upon augmented reality, a technology that has been growing in popularity in recent years. Aurasma will blur the lines between the physical and virtual worlds as Panasonic launched their campaign worldwide later in the week. The campaign will be centered on two British photographers who trekked across the U.S. with their Lumix G3 camera.…
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