loyalty programs Archives

Mobile wallet app, SmartWallet, may revolutionize loyalty programs

04/02/201403/31/2014 Julie Campbell

With a growing database of about 100 loyalty cards, this application could turn current systems on their heads. There is no doubt that loyalty cards and their associated programs are a key marketing tool used by merchants in order to ensure repeat business and obtain vital analytics data, but their plastic cards produce a disadvantage within the customer experience; one that may now be overcome through a mobile wallet app called SmartWallet. While loyalty programs mean to benefit both consumers and merchants, their popularity comes with a drawback. In a…

Mobile commerce firm partners with Liberty USA

11/13/201311/11/2013 Sam Lambert

Partnership could expand loyalty programs in mobile commerce sector Sionic Mobile, a mobile commerce firm specializing in gifting and reward programs, has announced that it has entered into a new partnership with Liberty USA, supplier of beverage products. Together, the two companies will work to introduce Sionic Mobile’s loyalty services to Liberty USA’s 2,000 chain customers. Sionic Mobile’s ION Loyalty service is a cloud-based solution that is designed to connect merchants to mobile consumers, providing merchants more capabilities within the realm of mobile commerce. Mobile commerce is more than making…

CES 2012 reveals mobile commerce retail experience from Alcatel-Lucent and Verizon

01/17/201201/17/2012 L. Green

The annual International Consumer Electronics Show (CES) was held in Las Vegas and offered a great deal of insight about what has been learned and what is to come in the industry, including an announcement about a partnership between Alcatel-Lucent and Verizon Wireless, which will bring about a new form of m-commerce app that is designed to help consumers to save money while also assisting retailers. At the show, the companies showed a number of demos that were interconnected in order to show the impact of video conferencing, 3D telepresence,…

Research by Nellymoser shows 1 in 14 stores are using QR codes this holiday season

12/24/2011 Julie Campbell

According to the results of a recent retail study performed by Nellymoser, Inc., a mobile marketing and technology company based in Massachusetts, 7.2 percent of mall retailers are using QR codes as a part of a larger mobile marketing campaign during the 2011 holiday shopping season. The research indicated that the majority of the retailers who are using QR codes are those geared toward teens and young adults for fashion, mobile electronics, and beauty products. More notable brands include AT&T, Verizon, T-Mobile, Best Buy, American Eagle, BCBG Max Azria, Forever…