Lowes introduces iPhone app to boost its m-commerce strategy

Lowes Mobile App

Lowe’s, the home improvement chain, has decided to use a new iPhone app to help to boost the foot traffic to its locations by helping consumers to shop and compare products, and design their home projects. Customers are now able to use the iPhone app to look through the inventory offered at Lowe’s and shop for what they want. They can obtain this free app from the Apple App Store. According to Lowe’s, the company is the second-largest retailer for home improvement products in the world. It has 1,775 locations…

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Lowes new look sporting Microsoft Tags all over the place!

Improving home improvement may sound redundant, but to the home improvement retailer Lowes, it was something that needed to be done. In 2010, Lowes started a new business campaign that would help redefine them and reintroduce them to the consumer market. When the economy took its downturn several retail businesses felt the crunch. Consumers had very little to spend, and when they did spend, they did their homework; looking for goods with the best value for the price. During this time, Lowes decided to reunite with people, on a more…

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