QR codes find love with local business mobile marketers

QR Code Statistics

Mobile marketing platform, BestBuzz, uses dynamic QR codes in order to provide consumers with various types of rewards while generating hype about different brands using social media, making it a very successful choice for local businesses who used these promotions for this year’s Valentine’s Day. The Valentine’s Day campaigns ran from January 30, right through to the end of February 14, and were designed to have consumers use their mobile devices and the BestBuzz mobile app to scan a special heart-shaped QR code. Scanning the “buzz code” gave the mobile…

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Mercedes A-Class uses QR codes for launch of 2013 model

*Sorry, its not in English but we think you’ll get the point! March will bring the unveiling of the 2013 Mercedes-Benz A-Class at the Motor Show in Geneva, following significant on-road testing covered in QR code patterns. This barcode paintjob was inspired by the Singapore Mercedes-Benz QR Code race, and is one of the elements of a sweepstakes to allow a winner to receive a trip for two to the model’s world premier. There will be a number of camouflaged hatchbacks from the 2012 A-Class that will be driving around in…

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The importance of maintaining the use of QR codes in marketing campaigns

QR Codes Business Cards

Though studies are showing that only a small percentage of Americans have actually used QR codes, many mobile marketing experts are warning companies not to give up on the technology just yet, and that they should seriously consider working them into their marketing strategies for this year. The fact is that while the majority of Americans may not have used the barcodes yet, it doesn’t mean that they won’t do so in the future. Furthermore, the actual potential for the use of the technology is practically limitless. Data from Forrester…

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How companies are unlocking the QR code return on investment

QR Codes

North Little Rock, Arkansas printing firm CustomXM has been watching the increase in digital communication over the last few years and has developed an interest in QR codes as an important tool to bridge the gap between the print and digital worlds. Its CFO and president, Paul Strack, has said that they’d been keeping an eye on these two dimensional codes and has seen the tremendous potential they hold. Chief marketing officer Jason Pinto from interlinkOne, a marketing software provider from Boston, elaborated on the benefit of the codes, saying…

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Enterprise launches new QR code campaign to promote the new Mazda 6

QR Codes auto dealership

Acclaimed car rental agency Enterprise has begun adding QR codes to their vehicles to help promote the new Mazda 6 vehicles that have arrived in St. Louis, Minnesota. The new vehicles were added to Enterprise’s fleet late last week. The company has partnered with OnRamp, a wireless technology company, to execute their latest QR code campaign. The codes are featured on the windows of all new Mazda 6 models that have been inducted into Enterprise’s fleet as well as key tags. When scanned, the codes link smart phone users to…

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D&D Technologies adopts QR codes to reach out to customers

Scan QR Code

D&D Technologies, makers of high-performance gate hardware, have adopted QR codes in an effort to engage new consumers. With more people relying on their smart phones and other mobile devices to conduct their daily routines, the company has had to take a new approach to marketing. The codes will appear on all future marketing materials. Jim Peterson, senior vice presidents of sales and marketing for the company, believes that the codes will go a long way in engaging mobile consumers. The codes will be used for a variety of purposes.…

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Real estate mobile marketing service claims they got it right!

QR Code Statistics

Realtors had taken a strong liking to QR codes even before they became popular in the U.S. Seemingly bewitched by the codes mystique and market synergy, many incorporated QR codes into their marketing efforts without first researching how to use them to their full potential. Thus was born an array of poorly executed and ill-optimized mobile marketing campaigns that prevailed around the country. These problems did not persist long, however, and realtors have not shunned the codes, looking for better ways to utilize them. Virtual tour providers were among the…

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Simple technology delivers a wealth of information at QUT

Queensland University of Technology

Technology is at the cutting edge of innovation and leads the charge of human progress. Becoming synonymous with a number of industries, technology plays a vital role to the success of many ventures, whether they are public or private. Society has reached a point where the demand for more interactive technologies has grown too loud to ignore. This demand has led many businesses to adopt QR codes and mobile marketing to appease consumers. However, the codes are not limited to the field of business, as the Queensland University of Technology…

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Slap a QR Code on it…why not!

QR Codes

Residents of Sioux Falls, South Dakota, are beginning to see QR codes popping up all over the place. The city first began using the codes as part of a campaign to provide better service to tourists, giving them access to information on local businesses and events. As mobile technology continues to establish is presence in society, QR codes have become a way for small businesses to compete with their much larger counterparts. QR codes are experiencing the same boom in popularity in the U.S. that they did in Japan. Originally…

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Atlanta airport implementing QR codes to help with travelers needs

Hartsfield-Jackson Atlanta International Airport

The Hartsfield-Jackson Atlanta International Airport has announced a new campaign that is aimed at improving passenger’s experience through the use of the latest trend in mobile technology. The airport will begin using QR codes in a number of shops and restaurants located on site. As mobile technology becomes ever more prevalent, the airport is looking to cater to the needs of consumers. Hartsfield-Jackson is boasting of being the first airport to make use of the barcodes. Officials unveiled plans to implement the codes early today. They will be embedded on…

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