ComScore report shows the rise of QR codes and provides insights to their successful use

QR Codes check in

ComScore, a market and research firm that specializes in digital business analytics has released a new report titled “2012 Mobile Future in Focus.” The report aims to provide insight as to why QR codes are becoming so popular and where they are seeing the most success. Indeed, the codes have become a popular method of mobile marketing in the U.S. and Europe, mimicking the rise to fame the barcodes experienced in the Asian markets. ComScore believes that the popularity of the codes will continue to grow, meaning that more companies…

Read More

Indie rock band Burning Shapes the first to release an entire album through QR codes

Innovation counts for a lot in the music industry. Performers are constantly fighting to eke out some kind of uniqueness in a field that is rife with like-minded creatives. In bygone years, artists formed rambunctious and audacious personas to stand out from amongst their peers. Now, however, mobile technology could serve this purpose far better. There can be no doubt that society is becoming increasingly enthralled by mobile technology, and that presents artists with a prime opportunity to do something that few have done before. Burning Shapes, an indie rock…

Read More

Real estate mobile marketing service claims they got it right!

QR Code Statistics

Realtors had taken a strong liking to QR codes even before they became popular in the U.S. Seemingly bewitched by the codes mystique and market synergy, many incorporated QR codes into their marketing efforts without first researching how to use them to their full potential. Thus was born an array of poorly executed and ill-optimized mobile marketing campaigns that prevailed around the country. These problems did not persist long, however, and realtors have not shunned the codes, looking for better ways to utilize them. Virtual tour providers were among the…

Read More

QR code on the run with local errand service

QR codes have found their way to Kitsap Errand Runner, one of Washington State’s most prominent errand running services. The codes have been growing in popularity in the state and are catching the attention of more people. Part of their appeal lies in their ability to connect consumers directly with businesses, creating a tangible link between the two. Owner of Kitsap Errand Runner, Bryan Garrett, has begun experimenting with the codes after seeing them in advertisements. At first, Garrett had no idea what the codes were. QR codes are, essentially,…

Read More

QR codes help breathe new life into the library system

Some argue that QR codes will never make it here in the U.S., that we don’t have the same love as Japan does for the codes, but still we keep seeing them pop up everywhere, especially in government run agencies like your local library. While many speculate their success, others keep on churning out new QR code campaigns due to the low cost nature of them, the ability to use tracking systems and the potential of delivering more information to patrons. One of the latest to join the ranks of…

Read More