Tag: love at first plight

Social media marketing savvy authors cause shift in book sale strategies

Julie Campbell
social media marketing for book promotions authors

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her readers. While traditional marketing methods remain important, SMM is critical for book sales…when done…

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QR codes help debut authors achieve rapid readership growth

Julie Campbell
Perspective book series branded QR Codes

The writers behind the Perspective book series successfully used quick response codes on bookmarks to boost fans. Perspective book series novel #1, “Love at First Plight” has been flying off the bookstore shelves since the end of February, and its co-authors, Amanda Giasson and Julie B. Campbell have now started using QR codes among the many other digital tools they have employed to ensure that a growing number of readers will know about their young adult fantasy book. The writing team has also been building a loyal and interested following…

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Social media marketing trends have created a culture of e-authors

Guest Post
Social Media Marketing Trends for e authors

As a growing number of consumers read e-books, authors have had to change the way they reach their readers. The e-reader and the tablet have taken the world by storm, particularly among teens and the millennial generation, and these mobile trends are driving authors – particularly those of novels and e-books geared toward those age groups – to have to alter their strategies in engaging their readers by way of careful social media marketing. Upon publishing the first novel in the young adult fiction Perspective book series, “Love at First…

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