LA Times launches augmented reality application

Augmented reality application could engage consumers on a new level The Los Angeles Times has launched a new augmented reality application, joining other news publications in the country in the adoption of interactive technology. The augmented reality application, called iD Print, was launched on the opening day of the 2012 Olympic Games in London. The application makes use of software developed by In8 Mobile, a developer of mobile applications with a penchant for augmented reality. The LA Times is the latest in a growing list of news publications that have…

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Are QR Codes The Golden Egg for Print Media

Technology has caused declines in newspaper revenues like those of which haven’t been seen in decades. With so many people going mobile and advertisers following suit, printed media has taken a hard hit.  Many people are discussing how much longer newspapers will be around; the consensus isn’t good. However, as technology caused much of the decline; technology is also playing a part in the rejuvenation of the printed word. Business Week, Fortune, USA Today and Los Angeles Times, are just a few of the printed media sources that have had…

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