Mobile commerce at the 2012 Olympics may have reduced the ticket nightmare

2012 Olympics

Ticketing fiasco may have been completely sidestepped if the organizing committee considered smartphones. Empty seats at several venues at the Olympics created significant public frustration that may have been avoided if mobile commerce had been used to help sell leftover tickets. A proper smartphone strategy might have been all that was needed to fill the stands. Hundreds of unsold tickets for various events at the 2012 Olympic venues in London are now being sold online as organizers attempt to shrink the problem that has threatened to make an otherwise very…

Read More