NFC mobile payments accepted on London busses

mobile commerce london england UK

The public transportation began using these transactions as of last Thursday. The use of NFC mobile technology for making smartphone payments just received a notable boost as London announced that the city’s 8,500 busses would now be accepting the method for the purchase of tickets. The use of this equipment by Transport for London is a mirror of the service already available on Stagecoach. That company began installing the readers for NFC mobile transactions back in 2009. Transport for London is also using the Oyster smartcard program, which uses another…

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NFC-enabled screens from Clear Channel to hit the streets of London this month

Augmented Reality Advertising

NFC technology may be getting a lot of attention from financial and credit institutions but it has not lost any of its allure to advertisers. Clear Channel Outdoor, and advertising firm specializing in outdoor marketing campaigns, has announced that it will be launching a new wave of interactive billboards throughout London, UK. The billboards will be able to interact with NFC-enabled smart phones and are expected to hit streets in the coming weeks. The firm has conducted similar advertisements in London in the past and will be drawing upon that…

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