Revolutionary QR code marketing platform introduced by Solyo

Solyo QR code marketing platform

Solyo enables any size brand to engage in richer conversation with their customers. California-based company, Solyo.io, is providing businesses with the power to engage their consumers more effectively with a unique QR code marketing platform equipped with geolocation technology. Customers can enjoy a tailored experience in store or at home. Solyo’s QR code marketing platform allows for brands to create an at-home or in-store experience tailored for each moment of need, according to a Solyo press release. A Solyo-powered QR code placed on a product presents different information to consumers,…

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Study finds location-based searches on mobile beat brand loyalty

location-based searches - Woman using mobile phone

Location-based marketing is changing the mobile commerce landscape. A new study from Uberall finds that location-based searches via mobile is changing the way mobile consumers shop. Consumers are no longer always choosing brand loyalty when it comes to their purchasing decisions. The study, which surveyed over 1,000 smartphone users across the US, reveals that more consumers appear to be opting for convenience over loyalty by conducting “near me” searches. Over 80% of shoppers have done a “near me” search on their phones. The recent study commissioned by the location marketing…

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Geofencing tech helps ambulance chasers target patients in the ER

Geofencing Tech Marketing - Emergency Room Hospital

Ambulance chasers have gone digital. Geofencing tech is being used by certain personal injury law firms in Philadelphia to send online ads to mobile phone users who enter nearby hospital emergency rooms. This is according to a recent broadcast from NPR radio show “All Things Considered” and reported by WHYY. The mobile ads can target consumers for more than a month. Geofencing tech is a popular mobile marketing technique commonly used by retailers to draw consumers into their shops. Coupons and special offers are sent to consumers within a specific…

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Bing mobile advertising steps up its game with targeted ads

bing mobile advertising

The search engine is clearly working to offer rival marketing products to Google, the undisputed leader. Bing mobile advertising has amped up its offerings with the pilot launch of its new targeted ad platform. This move lays the foundation to establish the Microsoft developed search engine as a rival for Google AdWords. Bing Ads is designed to give marketers greater control over their audience and spend. The new Bing Ads has broadened device targeting capabilities so marketers can add precision to their bids, aiming at consumers using certain specific types…

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Location based advertising drives response from vast majority of millennials

geolocation location based advertising

Eighty four percent of this highly influential generation will act on that type of notification. While location based advertising remains in its earliest stages, it is proving to be highly appealing to an important demographic. Recent research shows that millennials are responding to this type of ad notification. In fact, the study said 84 percent of millennials are more likely to respond to a brand as a result of geolocation ads. The research results were published in “Mobile Marketing Cookbook: Whip up the Best Push Notification Strategy”, a whitepaper by…

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Mobile ad trends include 170 percent increase in geolocation data demand

mobile ad revenues trends texting push notifications

A recent Inneractive study also revealed a 20 percent increase in CPM (cost per thousand impressions). An Inneractive mobile ad trends study measured a 170 percent increase in the demand for geolocation based data. Furthermore, it also found that the CPM is up by 20 percent in mobile marketing. This shift has made it possible for mobile ad firms to gain a range of new and useful benefits. The reason is that these mobile ad trends provide users with a more relevant, personalized and timely overall experience. This was based…

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Mobile ads from Google Canada designed to avoid being “creepy” in 2015

Mobile Google search traffic

As Canadians spend more of their online time on smartphones and tablets, the company wants to be “appropriate”. Google Canada expects that consumers across that country will continue to grow their obsession with smartphones and tablets throughout 2015, and in response to this, they are hoping to be able to improve the appropriateness of their mobile ads. The company feels that it has learned a great deal about the channel over the last few years and is ready for the next step. According to the Google Canada managing director, Sam…

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Mobile marketing using beacon doesn’t work when it is overused

mobile marketing geolocation

According to recent research, when it has been overdone, this location based advertising flops. Among the largest trends in location based mobile marketing is the use of beacon technology and, as has been the case with nearly every other form of smartphone based advertising, there is a right way and a very wrong way in which to use this method. A recent study has shown that overusing beacon messaging can have a devastating impact on a campaign. Beyond that, the research also found that there is a very fine line…

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Mobile advertising revenue grows 165 percent for app developers

Mobile Advertising trends

Nexage has reported that those using its marketplace have seen tremendous increases in their earnings. According to a recent statement released by Nexage, the app developers that have been using its mobile advertising marketplace have experienced an average revenue growth this year of 165 percent when compared to last year. That said, they also reported that this rate of growth is double the increases that has been experienced by the market. Therefore, while it states that those using its marketplace for mobile advertising have reached astounding revenue growth rates, this…

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Mobile marketing using iBeacon location based technology seeing increasing use

Lord & Taylor location based mobile marketing

The SnipSnap coupon startup is successfully sending ads to smartphones through several large programs. As large retailers start to discover the importance of location based mobile marketing, partnerships such as the one that has formed between department store Lord & Taylor and SnipSnap are becoming increasingly commonplace. This particular agreement uses iBeacon technology to send mobile coupons and ads to shoppers in store. The two companies are working together in this mobile marketing pilot program as SnipSnap works to boost its location based advertising efforts at the department store. It…

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Mobile marketing with coupons boosts spontaneous shopping

mobile marketing coupons - with QR code

Impulse purchases are on the rise at retailers who use discount couponing strategies over smartphones. Retailers have known for decades upon decades that if they offer a customer a great deal while they are in the store, they will be able to convince many people to make purchases that may not have been on their shopping lists, and now this concept is transferring over to mobile marketing. Supermarkets, for example, post their sale signs to draw consumers to buy more, but that works only when the sign is seen. Making…

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