local mobile marketing Archives

Mcommerce popularity will rely on local expertise

11/08/201211/06/2012 L. Green

Specialists warn that one large office cannot serve the entire world. Experts in mcommerce and mobile payments are sending out a warning to companies to tell them that the key to success has to do with finding specialists on a local level. Though the internet may be shrinking the size of the world, local focus has skyrocketed in importance. When it comes to encouraging consumers to embrace mcommerce, it will be the local marketing efforts that will make all the difference. It won’t be enough for a company across the…

The main share of mobile ad dollars will soon be local advertising

05/02/201205/02/2012 Jorge Gonzalez

As advertisers become increasingly familiar with marketing for smartphones, they are finding that local is highly important. On an increasing level, as marketers get a feel for what it takes to reach smartphone and tablet consumers, they are discovering that the heart of mobile commerce, and the spending that is done for marketing there, is local. As the behaviors of these consumers are better observed, studied, and understood, it has been found that they are using their smartphones when they are on the go and aren’t seeking general information as…