Mobile technology is connected with prosperity and literacy

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A recent report from TISS has shown that households with smartphones tend to do better economically. According to the results of a recent study, households that own mobile technology have a greater economic prosperity level and are more likely to have a higher literacy level than homes that don’t have smartphones, tablets and other gadgets of that nature. The “Mobile Multiplier Study” was released by the Tata Institute of Social Sciences (TISS) and Tata and Docomo. The study showed that in Maharashtra, 98 percent of households with postgraduates own mobile…

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QR codes help debut authors achieve rapid readership growth

Perspective book series branded QR Codes

The writers behind the Perspective book series successfully used quick response codes on bookmarks to boost fans. Perspective book series novel #1, “Love at First Plight” has been flying off the bookstore shelves since the end of February, and its co-authors, Amanda Giasson and Julie B. Campbell have now started using QR codes among the many other digital tools they have employed to ensure that a growing number of readers will know about their young adult fantasy book. The writing team has also been building a loyal and interested following…

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