The US smartphone giant has launched an aggressive campaign to draw Chinese consumers Apple is determined to grab back many of the Chinese consumers it has lost to Huawei in recent years, and part of that involves slashing iPhone prices for massive savings on select models. The campaign rolled out on the brand’s official Tmall site At the beginning of the campaign, the iPhone prices were discounted by as much as 2,300 yuan ($318) on certain models of the smartphone. This aggressive effort has arrived at a time when Apple…
Read MoreTag: limited time offer
McDonald’s jumps in at the start of the mobile geotargeted marketing trend
The McDonald’s fast food giant company has started a promotion of its hot beverages to grow its Hot McCafe sales and traffic in-store, through the use of a new mobile ad campaign. The restaurant chain is using mobile ads that are geotargeted to promote the products. They use the iPhone application from Pandora. The ads can identify the location of the smartphone user and tell them the distance to the closest McDonald’s restaurant. The mobile advertisement from McDonald’s informs smartphone users that any hot chocolate or small hot McCafe costs…
Read More