New report reveals women are top mobile game spenders

mobile game spenders - women using smartphones

Women are 79% more likely to make an in-app purchase after installing a game. A mobile games study from Liftoff reveals that women are the big mobile game spenders. Women make in-app approximately 16.7% of the time after installing a mobile game app. In-app purchase conversion rates for iOS gamers is nearly double that of Android gamers. The mobile users acquisition firm learned through its analysis that not only are women more likely to make in-app purchases, but iOS users are bigger mobile game spenders compared to Android users. The…

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Mobile user acquisition costs fall thanks to smartphone shoppers

sms marketing Mobile user acquisition costs

As consumers continue to rely more heavily on their devices as they shop, retailers have a growing opportunity. A new report is following the trend of shrinking mobile user acquisition costs as a result of the growing popularity of m-commerce. Shoppers are working their smartphones into the shopping experience to an increasing degree, opening the door to a swath of opportunities for retailers to engage them. The report describing this trend was titled: “Mobile Shopping: User Acquisition Trends and Benchmarks 2017.” The report was published by Liftoff, a mobile app…

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