Snapdeal mobile commerce strategy includes Letsgomo acquisition

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The retailer company is working to add a greater push to its m-shopping business with the app maker. Snapdeal has now announced that it will be giving its mobile commerce business a meaningful boost by acquiring Letsgomo Labs, a mobility solution company. The deal was set between Snapdeal and Letsgomo for an as of yet undisclosed sum of money. According to the co-founder of Snapdeal, Rohit Bansal, in a prepared statement, “Over 75 per cent of our sales now come through mobile platforms, and the Letsgomo team becoming part of…

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