Augmented reality toy from Lego enhances traditional experience

Lego fusion augmented reality

The new AR tech companion app brings an entirely new level to play time with these plastic building blocks. Lego has fully embraced augmented reality technology with the development of its new Fusion sets, some of which are already available on store shelves and more of which are likely to create quite a splash during the holiday shopping season. There are already three Lego Fusion sets that are available, with at least one more that is on the way. The new augmented reality experience allows children of all ages to…

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Lego adopts augmented reality system that lets people build virtual constructs

Lego Augmented Reality

This year’s Intel Developer Forum in San Francisco, California, has proven to be an event to remember as companies from all over the world flocked to the convention to show off their latest technologies. Staying aligned with the current trend running throughout many of this year’s tech-based conventions, augmented reality has taken much of the limelight at IDF 2011. Amongst the multitude of companies adopting the technology, the Lego Group stands out as one of the crowd favorites. The company has developed a new system that allows consumers to see…

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