Leger Holidays, a family run UK based guided tour operation, is joining the ranks of pioneering QR code technology in their latest advertising campaign. The 2D code is being printed in magazines and newspapers, allowing potential customers to download their full 176 page brochure, Experience Europe 2011. The brochure features all tours that Leger Holidays provide in PDF format, giving customers information of what they can expect from their vacation. The print advertisements have made their way to national news titles, such as the Daily Mail and Daily Telegraph. Developed with…
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