The advance of technology brings many changes to the various industries of the world. Emerging marketing techniques centered on the mobile industry have come to redefine advertising as a whole. With the advent of these new marketing strategies, consumers have come to expect more interactive forms of advertising. QR codes are playing a vital role in delivering dynamic content to consumers, and the marketing industry may be on the verge of and interactive explosion, according to Datamonitor, a leading independent market analysis firm. More companies have been making use of…
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Leaving a breadcrumb trail behind with QR codes
On the heels of news that Google will no longer be supporting QR codes, many have written off the small, black and white boxes as a thing of the past. While there is no doubting Google’s influence in the various industries it operates, those free of corporate ties are putting the codes to good use, seemingly unaware that any big name companies have shrugged off the technology. Such is the case with Rio Akasaka, a Master’s student at Stanford. Akasaka has launched a new website that makes use of QR…
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