QR Code Press

QR codes help breathe new life into the library system

04/03/201104/03/2011 Stephen Vagus

Some argue that QR codes will never make it here in the U.S., that we don’t have the same love as Japan does for the codes, but still we keep seeing them pop up everywhere, especially in government run agencies like your local library. While many speculate their success, others keep on churning out new QR code campaigns due to the low cost nature of them, the ability to use tracking systems and the potential of delivering more information to patrons. One of the latest to join the ranks of…

When two worlds collide

04/02/2011 Stephen Vagus

The use of QR codes is gaining traction in the print world. As technology evolves, the print industry is looking for ways that it can adapt and keep up with people’s interests. The two industries have been in conflict for many years and, for the most part, both have been unable to succeed over the other. As QR codes rise to prominence, a new line of thought is developing, one that suggests that technology and print can work together instead of competing against one another. The codes are becoming a…

QR Codes and Smartphones…The Dynamic Duo Delivers!

03/30/2011 Jesse Collins

Domex Superfresh Growers, a leading grower and distributor of fruits in the North Western United States, recently received recognition from the prestigious American Advertising Federation. The company caught the federation’s eye with their re-imagined website and use of QR codes. Their use of emerging mobile marketing trends earned them the reward on March 24 and has grown their customer base exponentially. “We have always made our efforts to connect with consumers a top priority,” says marketing and communications manager Loren Queen. Educating consumers about the benefits of healthy fruit has…

Mobile Marketing Strategy Conference for 2011 in California

03/28/2011 L. Green

Good news for businesses wanting to learn more about mobile marketing; the Global Strategic Management Institute (GSMI) is preparing for their 2011Mobile Marketing Strategy conference. This event will take place over a three day period, April 26th through April 28th, in San Francisco California. No matter which area of mobile marketing your interested in, there will be numerous speakers, hands-on workshops, and case studies, all presented by experts in their field of mobile marketing. This conference will provide valuable information about how your business can benefit from mobile marketing, how…

Mobile commerce immersion taking place NOW!

03/27/201103/27/2011 Jennifer Goula

Society has gone mobile loco. With mobile technology surging, and more high-tech marketing methods aimed at mobile users, it’s no wonder that over 80 percent of the nation’s population has a cell phone. It isn’t just for tweens and teens; adult usage of mobile applications, web surfing and comparison shopping has increased 20 to 30 percent in age groups 35 through 60years old. Technology for mobile devices is advancing at such an incredible rate it’s unbelievable. It has almost gotten to the point that the technology has out run the…