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Augmented reality technology heading for classrooms in Australia

Augmented reality technology heading for classrooms in Australia

(adsbygoogle = window.adsbygoogle || []).push({}); Augmented reality may soon be coming to classrooms in Australia. Researchers from the University of Canberra, lead by Danny Munnerley, have been working on the AR Studio project for several years in an attempt to bring augmented reality technology to the world of education. The project aims to give educators new tools to help teach a new generation of tech-savvy individuals whose lives will be more intertwined with technology than any … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce

Putting the AR in ART

If you happen to be in Boston this weekend, go by the Boston Cyberarts Festival; but don’t forget your Smartphone. You’ll need it to be able to see the art. The artwork has been done with Augmented Reality and blended in real-time with the surrounding physical buildings and objects. This festival promises an interactive illusion like no one has seen before. Augmented reality (AR) is a term for a live direct or indirect view of a physical, real world environment that has been enhanced by computer generated graphics or sound. Artificial information is layered over or superimposed into the surrounding environment, making it interactive and capable of manipulation. People who visit the Cyberarts Festival will need to download an AR app from Layer to their Smartphone (or tablet). The GPS or Google … Read entire article »

Filed under: Augmented Reality, Fashion/Art, Featured News, Travel, United States

Fast cars and fast print ads

With QR codes and other mobile marketing strategies gaining traction, many are wondering what role interactive technologies will play in the future. Many companies, both big and small, all over the world are taking advantage of new trends in the advertising industry, hoping to turn people’s use of smart phones into patronage. While QR codes seem to be the weapon of choice for many of today’s advertisers, there are a growing number of print publications using the codes for a different purpose altogether. The print and digital worlds are often characterized as being at war with one another. However, it is more accurate to depict them as being two sides of the same coin. Each offers a different experience to consumers while ultimately providing them with identical content. Yet, it cannot … Read entire article »

Filed under: Augmented Reality, Featured News, International

The Smithsonian reinvents itself with AR technology

MIT and The Smithsonian Institution have teamed together to create an interactive, eight week, scientific mystery. Kids age 10 1/2 to 14 years old can participate in this augmented reality video game. The game is called Vanished, and can be played on line or offline. It requires the junior scientists to work together to solve riddles, puzzles, and other online challenges, to solve one of the world’s biggest mysteries. This event was designed in an attempt to renew a dwindling interest in science. A study has revealed that school kids are losing interest in science and performing poorly in science related classes. MIT and The Smithsonian decided to appeal to kids on a level they could relate to; through video games.    The Smithsonian Institution was actually an Estate in Europe that … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, Travel, United States