QR codes scanner brought to Google Glass by Layar

Layar QR Codes augmented reality

The company has also added to the augmented reality experience for the wearable technology. One of the first businesses that ever brought augmented reality to mobile devices such as smartphones and tablets has now set its sights on Google Glass and is expanding its app to allow QR codes to be scanned, as well. This beta app will have a number of different elements and features, primarily based on AR tech. The new app will now make it easier for QR codes to be scanned while wearing Google Glass, but…

Read More

Augmented reality may finally be getting big

Google Glass augmented reality games and phone technology

A range of different devices, technologies and uses have started to send AR into the mainstream. The number of startups that have made their way into the augmented reality space is now growing faster than it ever was before, and as a part of that, everyone from game developers to mobile marketing firms are working to try to make use of this technology in the best possible way. Among the latest trends has been the testing of AR as a part of various types of mobile device enabled marketing features.…

Read More

Global augmented reality market shows promise

augmented reality video

AR market set for strong growth Augmented reality is showing impressive growth around the world, especially as both companies and consumers begin to form a better understanding of the technology’s capabilities and current boundaries. The technology has begun having a major influence on the game industry as well as well as many others and the demand for AR platforms and services has been rising rapidly over the past several years. TechNavio, a provider of market research reports, has published a new study concerning the promise that can be seen in…

Read More

Augmented reality used by Toronto Star to bring news to life

Layar Augmented Reality App

The traditional print newspaper used mobile technology to give it an online advantage. The Toronto Star newspaper took the experience that it was providing to its readers to a new level as it applied augmented reality to some of its print pages in order to provide a unique and enhanced experience to its readers. Ahead of the release, the newspaper put out a video to show how the AR tech would work. In order to achieve this augmented reality feat, the Star partnered with Layar, an AR company based in…

Read More

Augmented reality could be the savior of print

augmented reality book cover

Augmented reality may be what the print industry needs to attract consumers The print industry continues to look for ways to capture the attention of a new generation of tech-savvy consumers. The advent of mobile technology has lead to a decline in print, with many publications struggling to establish some relevance to consumers that have become enthralled with their smartphones and tablets. Interactive technology may be the key to catching the attention of consumers, and augmented reality has begun to emerge as a favorite for the print industry. Layar and…

Read More

Layar blends augmented reality with QR codes

Smartphone scanning QR codes

Layar introduces update to augmented reality application Layar is a leading name when it comes to augmented reality. The company’s Layar App is used by tens of thousands of people all over the world to engage in interactive digital content and Layar has helped many of the world’s largest companies integrate augmented reality into their marketing campaigns. This week, Layar introduced a new update to its popular mobile application, which equipped the app with the unexpected capability to scan QR codes. Layar has no intention of killing QR codes QR…

Read More

Augmented reality come to Playboy magazine images

augmented reality playboy magazine

The Layer technology and AR app is designed to bring the pics to life. The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular. The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy…

Read More

Augmented reality may have a bright future ahead

Augmented Reality app

Augmented reality could see major adoption in the coming decade Augmented reality is quickly becoming a technology that is pushing the boundaries of marketing, entertainment, and consumer engagement in many industries. The technology has won the favor of consumers because of its interactive nature and its ability to provide these people with dynamic digital content. Businesses have become enthralled with the technology because it represents a d new way to engage tech-savvy consumers. Global Information, a leading publisher of market research, has released several reports concerning the capabilities of augmented…

Read More

Augmented reality market set for aggressive expansion

Augmented Reality apps

TechNavio predicts a promising future for augmented reality Augmented reality is beginning to take off in numerous industries. Many technology companies are working on wearable augmented reality products, while software developers are working augmented reality into new mobile applications for various platforms. Even the game industry has become enamored with augmented reality. TechNavio, a leading market research firm, has released a new study forecasting the future of the global augmented reality market; and the future certainly looks bright for this interactive technology. Study forecasts CAGR of 54.3% from 2012 to…

Read More

Augmented reality education in Canada

ipad

Augmented reality education gaining ground Augmented reality has gotten a lot of attention recently for its uses in gaming and entertainment. The technology is often used to provide consumers with engaging experiences that are meant to focus their interests around certain products or activities. Indeed, this is one of the major features of augmented reality that has proven attractive to technology companies like Google. Augmented reality has more practical uses, however, as exhibited by students at the Calgary Science School in Alberta, Canada. These students are drawing more attention to…

Read More

Rolling Stone embraces augmented reality

Rolling Stone augmented reality

Rolling Stone incorporates augmented reality in South Africa issue Acclaimed rock magazine Rolling Stone has become the latest in its industry to embrace augmented reality technology. The September issue of the magazine’s publication run in South Africa features former Springbok Nude Girls singer Arno Carsten and uses augmented reality to give readers exclusive access to the singer’s new music video as well as other digital content. The magazine has partnered with augmented reality developer Layar to bring this digital content to life. Magazine teams with Layar to provide digital content…

Read More