QR codes scanner brought to Google Glass by Layar

Layar QR Codes augmented reality

The company has also added to the augmented reality experience for the wearable technology. One of the first businesses that ever brought augmented reality to mobile devices such as smartphones and tablets has now set its sights on Google Glass and is expanding its app to allow QR codes to be scanned, as well. This beta app will have a number of different elements and features, primarily based on AR tech. The new app will now make it easier for QR codes to be scanned while wearing Google Glass, but…

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Augmented reality may finally be getting big

Google Glass augmented reality games and phone technology

A range of different devices, technologies and uses have started to send AR into the mainstream. The number of startups that have made their way into the augmented reality space is now growing faster than it ever was before, and as a part of that, everyone from game developers to mobile marketing firms are working to try to make use of this technology in the best possible way. Among the latest trends has been the testing of AR as a part of various types of mobile device enabled marketing features.…

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Global augmented reality market shows promise

augmented reality video

AR market set for strong growth Augmented reality is showing impressive growth around the world, especially as both companies and consumers begin to form a better understanding of the technology’s capabilities and current boundaries. The technology has begun having a major influence on the game industry as well as well as many others and the demand for AR platforms and services has been rising rapidly over the past several years. TechNavio, a provider of market research reports, has published a new study concerning the promise that can be seen in…

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Augmented reality used by Toronto Star to bring news to life

Layar Augmented Reality App

The traditional print newspaper used mobile technology to give it an online advantage. The Toronto Star newspaper took the experience that it was providing to its readers to a new level as it applied augmented reality to some of its print pages in order to provide a unique and enhanced experience to its readers. Ahead of the release, the newspaper put out a video to show how the AR tech would work. In order to achieve this augmented reality feat, the Star partnered with Layar, an AR company based in…

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Augmented reality could be the savior of print

augmented reality book cover

Augmented reality may be what the print industry needs to attract consumers The print industry continues to look for ways to capture the attention of a new generation of tech-savvy consumers. The advent of mobile technology has lead to a decline in print, with many publications struggling to establish some relevance to consumers that have become enthralled with their smartphones and tablets. Interactive technology may be the key to catching the attention of consumers, and augmented reality has begun to emerge as a favorite for the print industry. Layar and…

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