Realtors looking to augmented reality to further connection with consumers

Mobile Marketing for Realtors

In the U.S., the real estate industry has benefitted much from adopting mobile technology. A few years ago, realtors began utilizing data matrix codes known as QR codes. These codes enabled realtors to connect with potential home buyers without the need for physical presence. After seeing great success with the codes, some real estate companies are looking to further their use of mobile technology and have set their sights on augmented reality. At last week’s Real Estate Connect conference in New York, Claire Boonstra, co-founder of Layar, a leading augmented…

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Visual Search technology coming to IRIS with the help of Layar

Layar Augmented Reality

Layar, the world’s largest augmented reality platform, has announced its partnership with Telefonica I+D, the research and development branch of the Telifonica Group. Through the partnership, the two companies will be developing a new brand of search engine that relies on images rather than text. Called Visual Search Technology, the innovative search engine will be made for the IRIS platform; one of Telifonica’s most advanced augmented reality programs. Visual Search may soon come to define how people browse the Internet. It can sometimes be difficult to find the words to…

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Augmented reality gaining ground in Thailand

Layar Augmented Reality App

Augmented reality in the U.S. is still in its infancy. In Thailand, however, AR may be rapidly approaching maturity. While the country has struggled to establish a reliable 3G mobile network, it has seen several innovative advances in mobile technology in recent years. Several businesses within the country have begun adopting AR technology. With massive budgets and indomitable ambition these businesses are the driving force behind AR in Thailand and may also serve as an example to the rest of the world as to how useful this new technology can…

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