Layar blends augmented reality with QR codes

Smartphone scanning QR codes

Layar introduces update to augmented reality application Layar is a leading name when it comes to augmented reality. The company’s Layar App is used by tens of thousands of people all over the world to engage in interactive digital content and Layar has helped many of the world’s largest companies integrate augmented reality into their marketing campaigns. This week, Layar introduced a new update to its popular mobile application, which equipped the app with the unexpected capability to scan QR codes. Layar has no intention of killing QR codes QR…

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Layar unveils augmented reality services for publishers

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released a number of new mobile applications, many of which have proven popular. Layar has…

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