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Augmented reality used by Toronto Star to bring news to life

Augmented reality used by Toronto Star to bring news to life

(adsbygoogle = window.adsbygoogle || []).push({}); The traditional print newspaper used mobile technology to give it an online advantage. The Toronto Star newspaper took the experience that it was providing to its readers to a new level as it applied augmented reality to some of its print pages in order to provide a unique and enhanced experience to its readers. Ahead of the release, the newspaper put out a video to show how the AR tech would work. In order … Read entire article »

Filed under: Augmented Reality, International, Technology News, Trends

Layar blends augmented reality with QR codes

Layar blends augmented reality with QR codes

Layar introduces update to augmented reality application Layar is a leading name when it comes to augmented reality. The company’s Layar App is used by tens of thousands of people all over the world to engage in interactive digital content and Layar has helped many of the world’s largest companies integrate augmented reality into their marketing campaigns. This week, Layar introduced a new update to its popular mobile application, which equipped the app with the unexpected … Read entire article »

Filed under: Featured News, QR Codes

Augmented reality come to Playboy magazine images

Augmented reality come to Playboy magazine images

The Layer technology and AR app is designed to bring the pics to life. The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular. The print magazine industry is a struggling one due to the drop in subscriptions and … Read entire article »

Filed under: Augmented Reality, Mobile Commerce, United States

Layar announced worldwide launch of Stiktu augmented reality application

Layar announced worldwide launch of Stiktu augmented reality application

Stiktu now available around the globe Last year, Layar, a developer of augmented reality applications, executed a small-scale launch of their Stiktu application in Europe. The app went live in nine European countries, where it was praised for its social networking capabilities. The augmented reality application was designed with interactivity in mind. Using the app, consumers could create their own augmented reality content and associate this content with others by embedding it in the real world. … Read entire article »

Filed under: Augmented Reality, Featured News, Technology News, Trends

Layar unveils augmented reality services for publishers

Layar unveils augmented reality services for publishers

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, Mobile Commerce, Technology News, Trends

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

Netherland’s TNT Post partners with Layar to bring augmented reality to its magazine

TNT Post, the national postal service of the Netherlands, is taking a bold new approach to its quarterly magazine publication titled “Er is Post!” The post service has tapped augmented reality developer Layar to make the magazine more interactive. The magazine is delievered to every household in the Netherlands every quarter, giving Layar a large audience to reach out to with its acclaimed technology.  Layar claims that every page of the upcoming magazine will contain … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Trends

Zappar teams with Moonpig to make augmented reality greeting cards

Zappar teams with Moonpig to make augmented reality greeting cards

Zappar Powered Moonpig video cards! from Zappar on Vimeo. Augmented reality developer Zappar has announced a partnership with Moonpig, makers of personalized greeting cards. Together, the two companies will work to provide Moonpie customers with an opportunity to make their own high-tech greeting cards. Zappar has equipped Moonpig’s website with a platform where customers can create and submit their own content, such as videos, music, and other personalized messages. Moonpig believes that this new service will … Read entire article »

Filed under: Augmented Reality, Commercial, Featured News, Trends

In the wake of the Mobile World Congress, Aurasma continues to make waves in the tech world

In the wake of the Mobile World Congress, Aurasma continues to make waves in the tech world

The Mobile World Congress has come and gone, but the technology community around the world is still buzzing with what developers showed off during the conference. Like many similar events last year, the star of this year’s show was augmented reality. Acclaimed AR developer Aurasma was able to garner a great deal of attention during the conference by proving the concept that augmented reality could be used anywhere as true. The company showed off the … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Marketing, Technology News, Trends

Aurasma augments the real world with real-time web updates

Aurasma augments the real world with real-time web updates

Barcelona, Spain: Aurasma, the world’s leading augmented reality platform, has announced at Mobile World Congress (MWC 12) a new feature that enables the real world to be merged with live, dynamic web updates. This announcement follows hot on the heels of Aurasma’s launch of its 3D engine at CES 12, since rolled out by commercial partners including Bandai – one of the world’s largest toy manufacturers. The new feature, powered by HTML5, allows partners to deliver … Read entire article »

Filed under: Augmented Reality, Featured News, International, Mobile Commerce, Mobile Marketing

Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma and Bandai partner to bring augmented reality to toy packaging

Aurasma, a world leading augmented reality developer, has partnered with Bandai, a leading toy manufacturer, to create more engaging packaging for a number of popular toy lines. Each package will contain its own augmented reality experience specific to the toy that it holds. The digital content can be accessed by smart phones equipped with the Aurasma mobile augmented reality browser, which uses the mobile device’s camera to recognize the content. Aurasma believes that this new … Read entire article »

Filed under: Augmented Reality, Entertainment Industry, Featured News, International, Mobile Commerce, Trends

Google may be working on a new augmented reality product called “Goggles”

Google may be working on a new augmented reality product called “Goggles”

Google has been working on developing new augmented reality eyeglasses that could change the way people see the world. Little is known about the technology company’s efforts, but 9to5Google, a company specializing in all things Google, claims that the new development will be markedly different from augmented reality headsets of the past. According to the company, Google’s new glasses will be lightweight and product that has a plethora of built-in features. Dubbed Google Goggles, the eyeglasses … Read entire article »

Filed under: Augmented Reality, Featured News, Mobile Commerce, Mobile Marketing, Trends, United States