layar augmented reality Archives

Augmented reality used by Toronto Star to bring news to life

09/27/201309/24/2013 Julie Campbell

The traditional print newspaper used mobile technology to give it an online advantage. The Toronto Star newspaper took the experience that it was providing to its readers to a new level as it applied augmented reality to some of its print pages in order to provide a unique and enhanced experience to its readers. Ahead of the release, the newspaper put out a video to show how the AR tech would work. In order to achieve this augmented reality feat, the Star partnered with Layar, an AR company based in…

Layar blends augmented reality with QR codes

03/12/201303/11/2013 Stephen Vagus

Layar introduces update to augmented reality application Layar is a leading name when it comes to augmented reality. The company’s Layar App is used by tens of thousands of people all over the world to engage in interactive digital content and Layar has helped many of the world’s largest companies integrate augmented reality into their marketing campaigns. This week, Layar introduced a new update to its popular mobile application, which equipped the app with the unexpected capability to scan QR codes. Layar has no intention of killing QR codes QR…

Augmented reality come to Playboy magazine images

02/08/201302/06/2013 John Montgallo

The Layer technology and AR app is designed to bring the pics to life. The Netherlands edition of Playboy magazine has just announced that it will be working with the Layar augmented reality app in order to give the print product a new and high tech twist. This new partnership between the two companies may mean that the AR features may become regular. The print magazine industry is a struggling one due to the drop in subscriptions and the increase in the number of people who prefer digital content. Playboy…

Layar announced worldwide launch of Stiktu augmented reality application

06/15/2012 Stephen Vagus

Stiktu now available around the globe Last year, Layar, a developer of augmented reality applications, executed a small-scale launch of their Stiktu application in Europe. The app went live in nine European countries, where it was praised for its social networking capabilities. The augmented reality application was designed with interactivity in mind. Using the app, consumers could create their own augmented reality content and associate this content with others by embedding it in the real world. Layar believes that the small-scale launch was a resounding success and has now announced…

Layar unveils augmented reality services for publishers

06/11/201206/11/2012 Stephen Vagus

Layar to shift focus away from mobile applications Layar, a leading developer of augmented reality software, is often considered a front-runner in the market of mobile augmented reality applications. The company first gained acclaim shortly after being founded in 2009 with its Layar augmented reality browser. The browser allows consumers to interact with their surroundings in a new way by presenting them with a wealth of digital content. In the following years, the company has released a number of new mobile applications, many of which have proven popular. Layar has…