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Layar Vision takes AR browsing to the next level by allowing users to transform their environments

08/05/2011 Jesse Collins

Layar, one of the largest augmented reality browsing platforms in the world, has released a new application that will expand the use of augmented reality. AR has been steadily gaining popularity for its ability to create dynamic experience for mobile users. The technology has, thus far, been used primarily for marketing, but Layar has opened up a new venue for the technology in the form of AR browsing. The new product, called Layar Vision, will expand upon the foundation laid by the original Layar platform. The original Layar platform can…

Thinking about building your own AR app…

05/22/201105/21/2011 Jennifer Goula

Advances in technology have helped to increase the use of augmented reality (AR) applications in several areas, including teaching, art and business. Many business owners have been looking into the marketing possibilities available to them through AR. Now, thanks to Layar, people may be able to start building their own AR apps. Layar is a Dutch company founded in 2009. They created a mobile browser called Layar, which allows users to find assorted items by use of augmented reality technology. The browser and AR utilize a Smartphone’s GPS, camera, compass…