QR Code Press

QR codes scanner brought to Google Glass by Layar

03/24/201403/22/2014 Jorge Gonzalez

The company has also added to the augmented reality experience for the wearable technology. One of the first businesses that ever brought augmented reality to mobile devices such as smartphones and tablets has now set its sights on Google Glass and is expanding its app to allow QR codes to be scanned, as well. This beta app will have a number of different elements and features, primarily based on AR tech. The new app will now make it easier for QR codes to be scanned while wearing Google Glass, but…

Layar blends augmented reality with QR codes

03/12/201303/11/2013 Stephen Vagus

Layar introduces update to augmented reality application Layar is a leading name when it comes to augmented reality. The company’s Layar App is used by tens of thousands of people all over the world to engage in interactive digital content and Layar has helped many of the world’s largest companies integrate augmented reality into their marketing campaigns. This week, Layar introduced a new update to its popular mobile application, which equipped the app with the unexpected capability to scan QR codes. Layar has no intention of killing QR codes QR…

Realtors looking to augmented reality to further connection with consumers

01/17/201201/17/2012 Stephanie Beck

In the U.S., the real estate industry has benefitted much from adopting mobile technology. A few years ago, realtors began utilizing data matrix codes known as QR codes. These codes enabled realtors to connect with potential home buyers without the need for physical presence. After seeing great success with the codes, some real estate companies are looking to further their use of mobile technology and have set their sights on augmented reality. At last week’s Real Estate Connect conference in New York, Claire Boonstra, co-founder of Layar, a leading augmented…

Layar challenges developers to revitalize print industry through use of augmented reality

08/18/2011 Stephen Vagus

In a world growing increasingly enamored with all things digital, the publishing industry has begun falling behind. While print still holds a treasured place in the hearts of an older generation, younger people are not convinced of the value of published works. The new generation believes that technology is the only viable form of media, claiming that print has little place in a digital era. Layar, pioneers of augmented reality, however, is not willing to let the publishing industry slide into obscurity. Layar is well known for its development of…

Thinking about building your own AR app…

05/22/201105/21/2011 Jennifer Goula

Advances in technology have helped to increase the use of augmented reality (AR) applications in several areas, including teaching, art and business. Many business owners have been looking into the marketing possibilities available to them through AR. Now, thanks to Layar, people may be able to start building their own AR apps. Layar is a Dutch company founded in 2009. They created a mobile browser called Layar, which allows users to find assorted items by use of augmented reality technology. The browser and AR utilize a Smartphone’s GPS, camera, compass…