Google recommits to QR codes with its acquisition of California startup Punchd

Google

Google has had a rocky past when it comes to QR codes. The tech and search engine giant had once adopted the codes for its Places product, which allowed people to “check-in” at their favorite locations by scanning the codes with their smart phones. Earlier this year, Google discontinued its use of the codes, saying that they were neither viable nor attractive enough to justify the company’s support. Now, however, Google seems to have had a change of heart.  On Monday, Google announced that it had acquired a California-based startup…

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Google explains importance of social marketing and e-commerce to evolution of mobile services

Google

Google, the leader of all search engines, has recently announced a number of moves that it is making in response to the skyrocketing importance of social networking such as Facebook, and the requirement for companies to use social marketing and social mobile techniques for their ecommerce.  Its largest move in reaction to this knowledge was the creation of the new Google+, which brings together many of its existing services into a collection of social networking that accesses a significant amount of user information.  Grouping with friends and sharing text or…

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