Games can now use the new mobile news feed at Facebook as a viral channel

Facebook mobile commerce

There was a time that game companies at Facebook would draw a broader number of users through the news feeds of the gamers… which distributed the message to non-gamers, and though this channel was cut back, the social media company has now announced that it is using the mobile news feed to test game stories. Until now, game companies have been forced to use paid marketing techniques and actual word of mouth (as opposed to its digital equivalent) in order to grow their user numbers. However, this reinstatement of the…

Read More

Facebook and eBay announce partnership for e-commerce

Ecommerce News

Board member at eBay and executive at Facebook, Katie Mitic, announced a partnership between those two organizations, which was created in order to form a new series of e-commerce apps with features for social networking. Mitic explained that the Open Graph on Facebook – that is, its connections map among its users and their “friends” – will undergo a seamless integration with eBay service apps. It is eBay’s hope that outside developers will come up with apps that will work with its e-commerce platform so that it will build more…

Read More

Facebook’s latest feature additions

Facebook mobile commerce

Over the last few weeks, the Facebook social networking platform has made the most aggressive changes in its history. It now offers its users features such as the Ticker, which is a real-time news feed of a user’s “friend” activity. Similarly, the Timeline feature was added last week in order to make it easier for users to access their older posts. There has been a significant amount of misunderstanding about the changes that have been made. Some of the clarifications that may be necessary include the following: • The Ticker…

Read More

Google+ will likely be unaffected by new privacy features by Facebook

Google+

Though Facebook’s members will certainly be pleased with the increase in the number of privacy controls that have now been made available to them by the social networking platform, most experts are agreeing that this likely won’t have any direct effect on the popularity of Google+. At the very heart of the social network run by Google is the ability of its users to have a direct control over who will be able to see the various elements of their profiles. The “social circles” feature of Google+ allows users to…

Read More

Northern state in Germany prohibits Facebook pages and website “like” buttons

Facebook downvote social media marketing

The Independent Center for Privacy Protection (ULD), located in Schleswig-Holstein, a state in the north of Germany, has demanded that websites take down their Facebook pages, and that they eliminate any Facebook “like” buttons located on their websites. The website owning businesses were given a deadline of September 1, 2011 by which to comply to this demand, or they will be required to pay fines as high as €50,000 (approximately $72,000). Commissioner Thilo Weichert of the ULD in Schleswig-Holstein, stated that a plugin used by the social network, which permits…

Read More

Facebook’s new policy gives big pharma second thought on social media strategy

Facebook social media marketing

The new policy of Facebook on its comments feature somehow caused alarm to Pharmaceutical marketers making some of them now having second thought of maximizing social media strategy. Facebook recently sent letters to pharmaceutical companies informing them that they are no longer allowed to stop the comments features on their respective pages effective August 15. The news came shocking and somewhat hurt many big pharma marketers especially those who are using social media like Facebook as part of its marketing strategies. Most of these pharmaceutical marketers are apprehensive of Facebook’s…

Read More