latest in mobile marketing campaigns Archives

Toyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla

09/17/201109/17/2011 Stephen Vagus

Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…

Skyrocket takes on Intel mobile marketing campaign

07/15/2011 Sam Lambert

Intel, the chipmaker that is known for its efforts to remain at the head of the latest successful trends, has hired Skyrocket to take on its mobile media marketing campaign. This investment made by Intel is closely following a purchase of a significant stake in a shoe store in Russia, and dives the company deeply into the mobile marketing world. Skyrocket has already successfully run campaigns for several large international brands, such as Sony, Nokia, Symantec, and now Intel. The agreement with Skyrocket was made by the investment branch of…