Nokia adopts augmented reality for new navigation app

Nokia Headquaters

Nokia has begun upgrading its location-based services to better incorporate augmented reality technology. The telecommunications company has plans to synchronize these services with its latest augmented reality application that will come pre-equipped on new Nokia smart phones. Nokia has taken a greater interest in new mobile technologies, such as NFC technology, in order to enhance their services to customers. With augmented reality becoming more popular in the mobile industry, the adoption of the technology seemed inevitable. The company is currently collecting geographic information from 196 countries around the world. Some…

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Starbucks rules over the m-commerce world

Starbucks cashless store Mobile Marketing

Since the initial launch of the Starbucks app in January 2011, its rate of mobile transactions through smartphones has doubled, and has broken the 26 million mark. These figures mean that the café chain has surpassed all of the more obvious mobile leaders, including Google, PayPal, eBay, Visa, and MasterCard. According to a press release by the company, within the last nine weeks alone, mobile devices were used by Starbucks customers in order to complete approximately 6 million transactions, which is an increase of three million transactions over the first…

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Report predicts the value of the global augmented reality application market to reach $5 billion by 2016

M-Commerce growth

A new report from Markets and Markets, a worldwide market research firm, shows that the total value of the augmented reality market will grow to $5 billion by 2016. Augmented reality, a technology that has long lingered in the realm of obscurity, is quickly becoming the focus for developers of mobile applications. The technology can create interactive digital experience for smart phone owners, the likes of which they cannot find anywhere else. From 2011 to 2016, Markets and Markets expects the AR app market to grow by 95%, estimating that…

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Visa unveils plans for a mobile wallet to be released far before Google’s offering

Visa Mobile Payments News

  Visa is entering the mobile commerce arena with its recently unveiled plans to develop a mobile wallet to compete with Google’s offering. Visa, the global payments technology powerhouse, is joining the growing number of tech and financial companies pushing the world toward a cashless society. Visa’s payment platform will make use of NFC technology, as is the norm for such endeavors, but the company seems to have been developing their mobile wallet for some time. Despite only recently revealing their plans to release such a product, Visa has announced…

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Zoosh unveils option instead of NFC and Google Wallet

Latest in Mobile Payment Technology

Zoosh, a state of the art development produced by a Silicon Valley startup company called Naratte, has turned the heads of a number of developers of mobile payment technologies, as it has come up with a way to replicate the use of Near Field Communication (NFC) chips through the use of a simple microphone and speaker already found in the majority of mobile devices. The Zoosh technology involves the use of sound frequencies that are inaudible to humans, but that are commonly used in the natural world by animals such…

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