New augmented reality app seeks to dethrone QR codes in mobile marketing

Blippar augmented reality Mobile App

QR codes have become the titan of the mobile marketing world. The codes have proven the simplicity of reaching a varied audience of consumers in the digital age. The rise of the mobile marketing industry owes much of its success to the codes and many advertisers are sure that the codes will be around for many years to come. However, a new mobile application seeks to dethrone the blocky barcode. To accomplish this ambitious feat, the app is making use of augmented reality technology. Augmented reality is nothing new to…

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Augmented reality app replaces ads in New York City with art

New AR App for Phones

New York City has always boasted of a robust art scene. Ambitious artists from all over the world often travel to the city to make a name for themselves in one of the most influential places on the planet. However, it can be difficult to display art in the city, as most of the space available is monopolized by advertisements. Given that street art is often considered a form of vandalism, the Public Ad Campaign, an anti-ad group of artists, have developed a new mobile app that allows artists to…

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AR’s role in tomorrow’s mobile market

Future of Augmented Reality Technology

Augmented reality may not be all it’s cracked up to be, according to Alex Makarov, head of development at SHAPE Services, a developer of mobile applications for iOS. The expectations surround augmented reality seem to be quite high. This should come as no surprise as several tech companies boasted that society would be fully immersed in virtual environments by now. Marketing campaigns and YouTube videos have not placated these expectations, as they often paint the technology in a favorable light. And so, society waits on the edge of its seat…

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