Lady Gaga and Starbucks team up for the hunt

Lady Gaga

As Starbucks embraces QR codes for a second time, they have partnered with Lady Gaga to host a two-week interactive scavenger hunt. Starting Thursday, Starbucks cafés around the country will have banners, magnetic chalkboards and posters emblazoned with a small QR code. When scanned, customers will receive a number of clues guiding them through the company’s seven-round scavenger hunt. Dubbed SRCH, the event pits players against a series of cerebral challenges in order to advance through the stages. Participants will have to decipher clues in order to successfully traverse the…

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Top Twitter celebs featured for “BIG HEAD” award

With QR codes showing no signs of slowing in terms of popularity, JumpScan, an all-in-one QR code generator, has launched a new project to demonstrate the capabilities of QR codes by taking advantage of celebrities. Dubbed “The Big Head Project”, the aim is to pit celebrities against one another in a sort of contest. Smart phone users can visit the site and scan a QR code that is attributed to their favorite celeb and vote for them. Mike McKearin, co-founder of JumpScan, wants to bridge the gap between the online…

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