QR code longevity seen in HarperCollins mobile marketing campaign

QR Code Marketing

L.A. Candy campaign subject of Link.me study Three years ago, publisher HarperCollins launched a QR code marketing campaign for the book L.A. Candy by Lauren Conrad. The book featured a QR code on the inner jacket of its cover. When scanned, the code would resolve to a mobile site run by the Link.me platform. Link.me is a mobile platform designed for the publishing industry, allowing companies like HarperCollins to develop mobile marketing campaigns through the use of QR codes and other such technologies. Link.me has been tracking the progress of…

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