McDonald’s to launch mobile commerce projects in Belgium

Mobile Commerce Industry

McDonald’s makes a move on mobile commerce McDonald’s has been experimenting with mobile engagement recently. The company has been adorning food packages with QR codes in an effort to connect with mobile consumers more effectively. Mobile commerce has now caught the attention of the fast food corporation and it plans to begin testing a new NFC-based payment service in Belgium in 2014. McDonald’s will be working with Seamless, a Swedish mobile payments firm, for this initiative. Seamless to support new mobile commerce venture Seamless has partnered with the Bpost Bank…

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