Kokanee, one of the most popular breweries in Western Canada, is promoting the launch of their limited edition Mountain Can Series that will make use of QR codes as part of their innovative packaging. The packaging will feature trial maps of several well traveled mountains in the area and the codes can be scanned to connect to an interactive version of each map. “Using QR codes is a fresh new approach for Kokanee in our product packaging and provides a richer brand experience,” says Mike Bascom, marketing manager for…
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