Mobile commerce for holiday shopping getting revved up at many retailers

mobile holiday marketing christmas shopping

Sears and Kmart have announced new mobile point of sale in-store efforts. Two more major players have joined the wave of retailers that are implementing in-store mobile commerce programs, as Sears and Kmart have equipped their associates with tablets and point of sale devices to help get the stores ready for the holiday shopping season. A growing number of mass merchants are making a similar effort to help beat long in-store lineups. The store associates will also be able to use their mobile devices for additional mobile commerce efforts, such…

Read More

SMS marketing tactics taken to the next level

Social Photo Mobile Sharing

Research analysts say texting is a unique marketing avenue because of its wide reach and simplicity. Merchants should personalize marketed text messages, but also follow good practices and send a lot of what could be considered spam. Enlisting the help of a vendor would be best, due to laws regarding spam, but past that it is pretty straight forward. According to a wireless industry trade group, more than 3.5 billion texts are sent and received every day. More than 97 percent of text or SMS marketing messages are opened; of…

Read More