Mobile commerce for holiday shopping getting revved up at many retailers

mobile holiday marketing christmas shopping

Sears and Kmart have announced new mobile point of sale in-store efforts. Two more major players have joined the wave of retailers that are implementing in-store mobile commerce programs, as Sears and Kmart have equipped their associates with tablets and point of sale devices to help get the stores ready for the holiday shopping season. A growing number of mass merchants are making a similar effort to help beat long in-store lineups. The store associates will also be able to use their mobile devices for additional mobile commerce efforts, such…

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