QR Code Press

Tesco partners with Kishino for massive augmented reality initiative

11/23/201111/23/2011 Stephen Vagus

Britain’s largest retailer Tesco has announced a partnership with Kishino, an augmented reality developer based in the UK. Tesco has shown a keen interest in the developing technology known as augmented reality, primarily for its ability to engage consumers in a very dynamic way. With the help of Kishino, Tesco will be the first multi-channel retail marketer to adopt a massive augmented reality platform. Kishino says that the platform can scale more than 200 times higher than other platforms offered by development companies. New augmented reality displays will help Tesco…

Tesco announces the trial use of AR technology

11/19/201111/18/2011 Jennifer Goula

The Tesco retail giant company has announced that it is testing new augmented reality technology that permits the users of mobile devices to view 3D images of products online and in store before a purchase is made. Tesco’s trial augmented reality technology use will allow its shoppers to view three dimensional projections of products before they are purchased using a new system from Kishino, a company in the United Kingdom. The use of the technology involves scanning the product’s QR code using their mobile device’s webcam. The QR codes are…