The continent is seeing a boom on the channel, led by Egypt, Nigeria, Kenya and South Africa. Mobile commerce moving Africa’s digital economy forward, led by Nigeria, then Egypt, Kenya, and South Africa. The continent’s online economy is greatly based on the use of smartphones throughout the population. The Department for International Trade (DIT) recently released a whitepaper titled “Towards a flourishing digital economy for all – a spotlight on Africa”, with the Mobile World Live team at the GSM Association. The whitepaper was released on the edge of the…
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Mobile commerce growth is set to take off in Kenya
The country is preparing for rapid change as smartphones gain a much more important role. The latest mobile commerce news from the Communications Commission of Kenya is that there are approximately 39 million cell phone subscribers in the country, which means that there is more than one device for many of the 22 million Kenyan adults. Among those consumers, almost 20 million of them are subscribers to smartphone money services. In that same country, the largest bank has only approximately 9 million accounts, which clearly shows that mobile commerce is…
Read MoreEveryone is talking about new mobile wallet technology
Though credit cards are still the standard here in the United States, in other parts of the world – such as Kenya – smartphones have replaced the card and card-reader technology which are now considered to be obsolete in that nation. In fact, among Kenyan adults, 70 percent use their mobile phones to pay for goods and services at a point of sale, and this country is not alone. Around the globe, an ever increasing number of people are using their mobile devices to pay for retail goods, groceries, and…
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