julie b campbell Archives

Are Ebooks Worth It? Does Anyone Actually Read Them?

01/09/202201/10/2022 L. Green

From the least to the most popular books on Amazon, are people reading the digital copies? For a long time, readers, authors and publishers alike were asking “are ebooks worth it?”. That time is well behind us as digital books have taken off in the last handful of years. The advantages of ebooks simply cannot be ignored, and they are a staple for any book release. A recent Pew Research Center survey on book formats and consumption showed that while traditional print (comprised primarily by paperback and hardcovers) remains the…

YouTube monetization changes make it harder for new and lesser-known creators to earn

01/18/201801/18/2018 L. Green

The Google-owned video sharing service has made its monetizing regulations tougher again. The YouTube monetization regulations are getting tougher again, making it harder for video creators to reach the minimum requirements for earning. The new rules go beyond the number of views threshold implemented in 2017 for the Partner Program. The new YouTube monetization rules require that a channel must have at least 10,000 views to apply for the Partner Program, which was made in a change last year. However, now creators must also have a minimum of 1,000 subscribers…

Social media marketing is only the beginning for these authors

04/21/201604/21/2016 L. Green

Perspective book series Youtube channel trailer - social media marketing

Book series writers Amanda Giasson and Julie B. Campbell are taking multi-channel advertising to another level. For Perspective book series authors, Amanda Giasson and Julie B. Campbell, social media marketing has been an integral part of the launch and continuing success of their fantasy fiction novels which so far include Love at First Plight and Second Wind. However, these authors haven’t stopped at social networks and have turned to every angle they can to spread the word. This effort has turned Giasson and Campbell into the exact opposite of the…

Authors are using mobile tech to engage readers

09/16/201509/16/2015 Julie Campbell

The key to this mobile marketing effort is to make sure that what you’re saying and how you’re saying it is relevant. Mobile tech has become a fantastic way for authors to be able to market their books – print and ebooks – in an affordable way that will greatly appeal to the readers in their target market. From social media marketing to blogging, this technology offers a considerable opportunity. However, just because a writer can complete a masterpiece, it doesn’t mean that he or she is a natural marketer.…

Social media marketing savvy authors cause shift in book sale strategies

05/20/201505/19/2015 Julie Campbell

social media marketing for book promotions authors

Writers ranging from those of bestselling novels to hidden gem indie publications are turning to Facebook, Twitter, and beyond. It wasn’t all that long ago that promoting a book meant that an author would talk to everyone they knew, attend book signings, work to obtain positive reviews, and attempt to make their way into a media interview, but today’s author also needs to use social media marketing to be much more accessible to his or her readers. While traditional marketing methods remain important, SMM is critical for book sales…when done…