jc penney qr code Archives

Black Friday to be a proving ground for holiday-oriented QR codes

11/25/2011 Jennifer Goula

Black Friday is here and retailers are looking enlisting the aid of QR codes to help manage the crowds of shoppers heading their way. For retailers, barcodes have been a valuable tool for decades. QR codes are becoming more popular with businesses due to their ability to streamline and expedite the shopping process. Companies like Sears, JC Penney, Kmart and Macy’s are using the codes to weather the storm of shoppers on the busiest day for the retail industry. Sears has integrated QR codes into their expansive holiday shopping strategy.…

J.C. Penney brings some personalization to the holiday season with the help of QR codes

11/11/2011 Jorge Gonzalez

Holiday season is fast approaching and J.C. Penney is looking to help shoppers give a special message to their loved ones using QR codes. The retailer is preparing to launch a new campaign that will allow shoppers to record a special message for their loved ones. These messaged will be attached to QR codes that will themselves be part of gift tags. While QR codes continue to see a great deal of use in the realm of marketing, more retailers are beginning to see the value of the codes as…