QR Code Press » Entries tagged with "Japan"
MasterCard aims to bring more mobile commerce services to Japan
Mobile commerce is showing strong results in Japan Mobile commerce is making strong progress in Japan and much of this progress is being powered by MasterCard. The prominent credit company has taken a keen interest in mobile commerce in recent years, noting that the concept of mobile payments has become much more than a passing fancy among consumers. Today, more consumers are demanding comprehensive mobile commerce platforms and much of this demand can be found in … Read entire article »
Filed under: Commercial, International, Mobile Commerce, Near Field Communications, Technology News
Augmented reality takes a leap forward in Japan
Technology start-up aims to expand the possibilities of augmented reality Different Dimension Inc., a start-up technology company in Japan, is making waves in the world of technology with its ambitious approach to augmented reality. The company has taken a strong interest in augmented reality, but is not satisfied in using the technology in the most conventional way. Typically, augmented reality is used in marketing or mobile games as a form of engagement and entertainment. Different Dimension … Read entire article »
Filed under: Augmented Reality, International, Technology News
QR codes prove effective for Barneys New York
QR codes used in Japan to great success QR codes may not often win the attention of consumers on a regular basis, but that may be because they are rarely used in innovative ways. QR codes have become very popular marketing tools, but much of their popularity comes from the advertisers and companies that are using them. In a very general sense, consumers often avoid QR codes because they offer lackluster experiences that some people consider … Read entire article »
Filed under: Featured News, QR Codes
Sony shows off new augmented reality application
Video showcases LiveAction Augmented Reality app Japanese technology giant Sony has been experimenting with augmented reality recently. The company’s interest in augmented reality revolves around the technology’s ability to engage consumers. Sony has recently released a video showing off its new LiveAction Augmented Reality application, which aims to blur the line that separates the physical and digital worlds. The video shows one of the possible uses of the augmented reality system has developed, but the system’s … Read entire article »
Filed under: Augmented Reality, Featured News, International, Technology News
Augmented reality kitchens could be in store for the future
Scientists work to bring augmented reality to the kitchen The culinary world has become awash with a wide variety of mobile applications. Some of these applications have been commissioned by celebrity chefs as a way to provide consumers with their high-profile recipes. Augmented reality has made its way to some of these applications, but the inclusion of the technology has brought about an interesting concept. Computer scientist Yu Suzuki, along with his colleagues at the Kyoto … Read entire article »
Filed under: Augmented Reality, Featured News, International, Technology News
NFC begins to dominate mobile marketing industry in Japan
NFC may be capable of dethroning QR codes in the land of their birth For years, the mobile marketing industry in Japan has been dominated by QR codes. The codes originated in the country and were first recognized for their marketing potential by Japanese advertisers. Japan’s mobile marketing industry has since proven a exemplar in terms of product innovation and interaction between consumers and businesses. Now, NFC technology is beginning to gain traction in the country … Read entire article »
Filed under: Featured News, International, Mobile Marketing, Near Field Communications, Trends
NFC marketing picking up momentum in Japan
Japanese advertisers take notice of the effectiveness of NFC technology Public transportation is a popular form of travel in large cities. The reasons people favor public transit are numerous, ranging from financial concerns to convenience, but its popularity has not gone unnoticed by marketers. For years, marketers have utilized public transportation as a way to reach out to a large number of consumers. As more of the consumers make use of mobile technology, marketers are beginning … Read entire article »
Filed under: Featured News, International, Mobile Marketing, Near Field Communications, Trends
Technology News 24/7
sending...
About QR Code Press and MCommerce Press
Scan for our Facebook page