MasterCard unveils new mobile payments venture in Japan Mobile payments are attracting strong interest in Japan. Consumers in the country appear to be very open to the idea of mobile commerce and have shown comfort with shopping online via their mobile devices. Indeed, the demand for mobile commerce services in Japan is on the rise and MasterCard is looking to answer the call. MasterCard has teamed with C-SAM and DNP in order to launch a new mobile payments platform that is based on NFC technology. White label platform may be…
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MasterCard aims to bring more mobile commerce services to Japan
Mobile commerce is showing strong results in Japan Mobile commerce is making strong progress in Japan and much of this progress is being powered by MasterCard. The prominent credit company has taken a keen interest in mobile commerce in recent years, noting that the concept of mobile payments has become much more than a passing fancy among consumers. Today, more consumers are demanding comprehensive mobile commerce platforms and much of this demand can be found in Japan. MasterCard is eager to meet the demands of consumers by providing them with…
Read MoreMobile commerce draws new capital to Japanese market
Adoption of shopping over smartphones is rapidly growing in Japan leading investors to dive in. One of the most rapidly growing segments in Japan, at the moment, is mobile commerce, which is expanding at an exponential rate within the already healthy online shopping industry in the country. Every year, the size of smartphone shopping jumps forward by a tremendous amount, growing its online share. According to the most recent data from the Ministry of Internal Affairs and Communications, mobile commerce spiked from 2011 to 2012 by 16.2 percent, bringing it…
Read MoreDoCoMo’s Tsujimura speaks out about NFC technology and its place in the U.S. market
Will NFC technology take off in the US like it has in Japan? Japan’s largest telecommunications company, DoCoMo Inc., has been working to develop its NFC infrastructure and services offered to consumers recently. The company is a leader in mobile technology in Japan and was the first to bring mobile Internet access to the country. The company has big plans to continue being the leading user of NFC technology in Japan, but believes that the technology will find major success in the U.S. DoCoMo senior executive vice president Kiyoyuki Tsujimura…
Read MoreToyota uses Japanese pop-icon Hatsune Miku to promote new 2011 Corolla
Augmented reality has been growing in popularity in Japan recently. The nation is well known for its creative, and sometimes mind bending, use of technology. Augmented reality seems to fit well with the demands of consumers, especially when it can be used to bring one of Japan’s most beloved pop music idols to life. Toyota has developed a new augmented reality application that marks the partnership between the automaker’s Corolla brand and one of Japan’s leading music divas, Hatsune Miku. Dubbed “MikuScape,” the application can be used to see Miku…
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