Mobile commerce helps power growth of clothing sales in Europe

europe Mobile phone Commerce News

Clothing has become the most purchased physical product in many European countries Research firm yStats has released a new report concerning digital commerce in Europe. The report notes that clothing has become the most purchase physical product in many European countries, including the United Kingdom, Spain, and Italy. In some countries, clothing stands out as having the highest sales volume of any other product category and this category represents the majority of cross-border purchases being made on the Internet. The report also notes that mobile commerce has helped make this…

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Fred Perry teams with Don Letts for QR code powered competition

fredperrytellusyourstory.com

Acclaimed UK fashion retailer Fred Perry has launched a new campaign that makes used of QR codes. The campaign is meant to promote a competition that was born from the partnership of Fred Perry and filmmaker Don Letts. The competition aims to detail the impact Fred Perry has had on the various UK subcultures since the 1950’s. Those with film footage of this time period are encouraged to submit what they have via the competition’s website, which can be accessed by scanned the QR code associated with the promotional campaign.…

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